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HomeAdvertisingThis is What It is Prefer to Win a Cannes Lion

This is What It is Prefer to Win a Cannes Lion

The 2023 Cannes Lions Worldwide Pageant of Creativity is quick approaching.

The competition, which has been operating since 1954, has lengthy championed world inventive excellence. However through the years, the competition alongside the French Riviera has advanced right into a gathering of world thought leaders in advertising, promoting, media and expertise. It’s a spot the place offers get achieved amongst manufacturers, businesses, consumers, platforms, tech suppliers and, in recent times, creators and influencers.

Adweek can be there as soon as once more to supply content material and context to the week. This yr, the theme of our Overseas in Cannes sequence would be the Enterprise Case for Creativity. Be taught extra about what we’ve acquired deliberate.

However it all begins and ends with honoring the very best in inventive work. Right here’s a style of what profitable a Cannes Lion is all about from Adweek’s protection of the ultimate evening awards present over the previous a number of years.



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