Home Marketing Automation A Deep Dive into Constructing a Productive Office

A Deep Dive into Constructing a Productive Office

A Deep Dive into Constructing a Productive Office


Making a productive office for your self is hard sufficient, however doing it for all the group? That is an entire completely different ball recreation.

Visual metaphor for workplace productivity

As a advertising group chief for a few years, I discovered firsthand the significance — and the challenges — of constructing a productive office.

However wherever I labored, my aim was the identical: to encourage my group and assist them break by means of limitations to attain their finest. I led the best way, guiding every member from newbie to skilled. I turned juniors into specialists and even group leads.

Being a group chief taught me that making a productive office isn‘t about guidelines and plans — it’s about individuals. How do they really feel? What motivates them? Do they really feel heard?

On this piece, I will share my private insights blended with suggestions from ten superb business specialists that will help you construct a extremely productive office.

Download our complete productivity guide here for more tips on improving your  productivity at work.

Desk of Contents

What’s Office Productiveness?

Office productiveness is the contribution every group makes to the corporate’s success. You’ll be able to measure it in several methods — like how a lot work will get performed in an hour, how a lot cash every worker brings in, or how typically initiatives are completed on time.

However there’s extra to productiveness than simply, nicely, producing. The “how” we produce additionally issues, and it’s an enormous a part of equipping ourselves and our workplaces to develop into extra environment friendly.

We have to deal with productiveness extra holistically, or as Dan Shipper stated in his TED discuss, “We predict productiveness is about software program, notebooks and to-do listing frameworks, calendars, schedules, and inboxes. And it’s all of these issues, however it’s additionally about our brains and our our bodies.”

So what ought to a productive office seem like? Listed below are 4 issues it ought to prioritize.

1. Wholesome Work-Life Stability

When your group looks like they’re always in work mode, with no room to breathe or pursue different pursuits, productiveness suffers.

Working extra doesn’t imply extra work will get performed — particularly not high quality work. Folks want a very good steadiness between work and free time. They should recharge and really feel supported in managing their private lives alongside their work.

And that’s not simply my opinion. A 2022 examine on the interactive affect of work-life advantages backs this up. It discovered that perks like versatile work hours and childcare help result in happier groups, a greater work environment, and everybody being extra productive.

2. Good Communication and Collaboration

Being a group chief is about greater than being an authority determine. Positive, you have got extra duties — approvals, guiding the group — however you are not the only thought generator or decision-maker.

Based on a 2023 analysis examine, most workers stated they felt omitted of selections. Evidently, this shouldn’t be the case, since communication and collaboration are important to true productiveness.

Throughout my time as the top of outbound content material advertising at Serpstat, I led my group by retaining communication open, and I genuinely welcomed each strategic or artistic suggestion. I discovered it beneficial when somebody supplied a special perspective, even when it contradicted my very own.

In any case, being a pacesetter did not imply I had all the appropriate solutions — it meant I wanted to empower my group by exhibiting I valued collaborative concepts, battle decision, and clean teamwork.

3. Clear Objectives and Aims

A 2022 Forrester examine discovered that solely 39% of individuals totally understood their firm’s objectives. However, 78% of them utterly understood their private/particular person objectives.

That poses the query: Is it actually crucial for group members to know company-level objectives?


Is it helpful?


In the event that they perceive how their particular person objectives match into the corporate’s objectives, they’ll really feel extra productive and motivated to hit the goal.


Picture Supply

When all workers perceive an organization’s core motives, objectives, and mission, they present superb outcomes. Because the bestseller ebook “Begin with WHY” suggests, sharing your organization’s mission with workers, and serving to them really feel invested in it, have to be in each profitable firm’s DNA.

Mission alignment additionally helps with motivation. Mateusz Calik, CEO at Delante, shared an fascinating story on how he acknowledged the facility of aim setting:

“I’ve all the time hated and felt so drained and undermined in jobs the place there was no clear finish to a process … What helped me was a system of labor my second-ever boss uncovered me to. Set deadlines, set initiatives, and set functions. It’s the true antidote to procrastination.”

How one can Enhance Productiveness within the Office

Take breaks to maintain at peak efficiency.

Breaks will not be losing time. Breaks are for recharging batteries after which getting again to do extra and higher.

A current examine confirmed that breaks and self-care are essential for higher productiveness and total well being. Staff want a minimum of an hour of relaxation for each eight hours they work. It is best if the breaks really break up the working hours, however in fact, it depends upon the job — simply don’t stick with your monitor throughout a break. Getting away out of your display and your workstation is the aim right here.

Professional tip: I take advantage of the Pomodoro method for high quality work — 25 minutes of efficient work after which 5 minutes of relaxation. And people 5 minutes imply actual relaxation: a brief stroll, stretching, ingesting water, and respiration recent air.

Whereas it looks as if it could be simpler to take extra frequent breaks whereas working remotely, that’s not all the time the case. Deb Mukherjee, head of promoting at Numeral, emphasised that “we overwork ourselves throughout distant.” The reality is, whereas at house, many people fail to take crucial breaks. Mukherjee means that on this work surroundings, breaks are extra essential than ever.

Mukherjee additionally believes in seizing fast, spontaneous breaks in the course of the day to share non-work-related tidbits with colleagues, giving our brains a brief breather.

“We’ve a #enjoyable voice channel the place of us come on all through the day and speak about random stuff like their canine’s current antics,” Mukherjee says.

Do away with distractions to get extra performed in much less time.

When there’s an excessive amount of noise or fixed interruptions, nobody can focus.

Arrange quiet zones the place you may focus with out distractions. It’s also possible to attempt utilizing noise-canceling headphones to dam out any background chatter. When on the workplace, I take advantage of AirPods and seek for “music for focus” on YouTube Music.

However the very best resolution right here? Do away with the cellphone and notifications. Until it‘s for work calls or messages, tuck it away someplace so it doesn’t tempt you to scroll by means of social media endlessly.

Cease multitasking to lower work-related stress.

Multitasking = getting much less performed.

Multitasking is leaping from one process to a different earlier than it’s performed. For instance, you would possibly work on a letter, then swap to LinkedIn, then attend a gathering, after which return to the letter. As a substitute of ending duties rapidly, multitasking means every process will get much less of your consideration. And belief me, you’ll goof over one thing.

A current examine discovered that multitasking negatively impacts work and residential life. Regardless of many believing it is important, it really results in elevated stress, decreased focus, and poorer outcomes.

Whereas this type of task-switching makes us really feel extra productive, it really slows us down in the long term. As HubSpot Co-Founder Darmesh Shah famously stated, “Don’t child your self that you could multitask — you may’t. Activity switching is cognitively costly.”

Set SMART objectives to maintain duties organized.

Preceden analysis reveals that visualizing your objectives can enhance productiveness by 18%.

So, as a substitute of simply tackling duties randomly, set SMART objectives to keep away from burnout and be extra productive. SMART is a superb framework for breaking down a aim into smaller, extra manageable steps to keep away from feeling overwhelmed.

SMART objectives are:

  • Particular. Make sure that the objectives you set are particular. The extra detailed, the higher.
  • Measurable. Make sure that your objectives are measurable as a way to see progress and modify accordingly.
  • Attainable. Objectives must be attainable; if they are not, rewrite them.
  • Related. Objectives ought to align with you or an organization’s values and long-term imaginative and prescient in an effort to make an actual affect on change and efficiency.
  • Time-Certain. Set a deadline.

To place this into observe, I like writing my objectives in a pocket book each Friday night or Monday morning, so I do know what objectives I wish to obtain subsequent week. Then, I put them on my Monday board and ensure to trace and mark my progress repeatedly.


How one can Construct Productive Groups

Present ongoing coaching in several fields.

From day one, be certain that each group member receives correct onboarding coaching and ongoing schooling. These classes are nice for bettering expertise, communication, and teamwork.

For instance, in your content material group, supply common workshops on content material creation or website positioning updates. Use free and paid sources. Navigate to a free HubSpot Academy for digital advertising and undertaking administration programs designed by specialists of their fields.


Additionally, get your senior group members to guide workshops with juniors to considerably strengthen group bonds and share data.

Professional tip: Coaching would not all the time need to be work-related. Connor Butterworth, founding father of Rug Slinger, shared that his firm repeatedly organizes workshops for private improvement. This method resulted in steady month-over-month progress.

Assist your group in each doable approach as a result of their inside well-being instantly impacts their efficiency.

Encourage collaboration and lead by instance.

Collaboration makes individuals really feel like they’re a part of a group. When colleagues work collectively, they construct belief and friendship. This makes the office a wholesome place to be, initiatives get completed sooner, and the outcomes are sometimes higher.

Marcus Clarke, founding father of Searchant, states that the easiest way to foster collaboration is thru classes, conferences, and one-on-one chats.

As soon as he prioritized this, Clarke says, “I observed my group felt extra comfy in sharing and expressing their minds and issues. This led to elevated problem-solving, creativity, and productiveness normally.”

Additionally, if you happen to’re a group chief or supervisor, attempt to be a job mannequin. Present your group how collaboration works by actively taking part and sharing concepts your self.

As a group chief, I used to typically say, “Hey Matt, how does this work? Are you able to assist me with XYZ?” Positive, I might most likely Google it, however I needed to point out the group it’s regular to ask for recommendation and assist.

Make your conferences extra productive.

Do not maintain conferences only for the sake of holding them — particularly weekly planning and retrospective conferences.

Begin by setting clear aims and agendas beforehand. Encourage everybody to contribute their concepts and opinions.

Nevertheless, depart 5 minutes for an informal dialog to test in your group’s temper and set a relaxed however skilled environment.

Watch this quick TedX tutorial on unhealthy versus good conferences.


Concentrate on outcomes, not clock-watching.

When outcomes are the primary focus, everybody’s motivated to work smarter, not simply more durable. For that motive, I don’t like time-trackers for distant jobs.

I was a full-time worker for a corporation that made us use a tracker even when working on the workplace. Because of this, workers felt harassed and as in the event that they weren’t trusted to do their finest work. Evidently, this works towards productiveness.

As a substitute, as a supervisor, stick with what counts — your group’s efficiency and outcomes.

Olivier Bretton, the founding father of Niceboard, has nice perspective on this.

“Probably the most essential factor that has helped me create a productive office for my group at Niceboard is a totally distant setup,” Bretton notes.

Based on Bretton, distant work has helped create a extra versatile and centered work surroundings for his group. “It additionally encourages productiveness since workers will not be evaluated on time spent ‘at work’ however fairly on their precise efficiency outputs,” he says.

Professional tip: Current time-tracking to your group as a short lived means for troubleshooting, optimizing workflows, and amplifying productiveness. Encourage your group to make use of this as a device to know workload versus capability, discover bottlenecks, and enhance private time administration.

Ideas for Managing a Productive Office

Keep away from Micromanaging

Don’t micromanage your group.

A 2024 examine from the Management & Group Improvement Journal confirmed that micromanagement is likely one of the commonest office points, significantly in hybrid/distant work environments. It comes with many detrimental results, like nervousness, demotivation, and decreased productiveness. I’d additionally add that micromanaging discourages process possession.

In fact, you may‘t give your group freedom with out first coaching and guiding them. However as soon as that’s occurred, allow them to take the stage and shine. It’s not all the time going to be simple, however we have to settle for errors and failures as part of the expansion course of.

We will additionally take a cue from Alexandra Ilie, undertaking advertising supervisor at Touchpoint. Ilie says she discovered that giving her group freedom was only a begin.

“When issues began to go sideways, as a substitute of diving again into micromanaging, we set clearer expectations, supplied extra sources, and actually amped up the help. We made certain everybody knew what was anticipated and had what they wanted to satisfy these expectations,” Ilie says.

Use Productiveness and Automation Instruments

Teamwork with out instruments like Trello, Asana, Monday.com, Zapier, Airtable, and so on., can be chaotic. They assist with managing duties, sharing recordsdata, coordinating schedules, and collaborating in actual time.

Based on a current HubSpot examine, 75% of +1350 enterprise professionals agree that automation instruments assist their group collaborate extra successfully.

Kellie Davis, director of content material advertising at Affect.com, says, “We hold all undertaking communication in Asana …That approach, everybody can see what’s occurring, avoiding messages getting misplaced in Slack or electronic mail.” When communication and collaboration are efficient, “everyone seems to be happier and feels extra management over their work.”


Picture Supply

Professional tip: When providing productiveness apps, ensure that every group member receives coaching on find out how to use the apps successfully. I discover it useful to create a Loom video the place I clarify all the things step-by-step. This manner, group members can watch at their very own tempo and depart feedback at particular factors if they’ve questions or want clarification.

Ask for Suggestions

It is not simply the supervisor who ought to give suggestions. Your group also needs to give enter on initiatives, assess group dynamics, and flag any habits that doesn’t align along with your firm tradition.

Group members also can give suggestions on the supervisor’s management fashion. For instance, I typically checked in with my group to see how they felt about my management and if there have been any modifications they needed me to make.

We additionally rolled out nameless surveys to spotlight each strengths and areas for enchancment. This acted like a “well being test” for every group, and served an awesome objective.

Have fun Successes

A 2023 Nice Place to Work examine discovered that 37% of workers would do higher work once they obtain private recognition. So, when your workers do one thing nice, give them a shout-out.

Cheer for each large and small wins. As an example, in your Slack group, give a shout out to a group member who nails a undertaking, crafts an awesome pitch, or shares an superior social media publish. And when the win deserves extra than simply reward, take into consideration beginning a bonus program or giving out reward playing cards. It’s also possible to reward your group with an additional time off. Belief me — this shall be an enormous hit.

Within the phrases of Vartika Kashyap, chief advertising officer at ProofHub, “You do not have to attend for main milestones to acknowledge particular person or group achievements.”

At ProofHub, Kashyap holds a small group lunch to rejoice profitable campaigns. “This reveals my real appreciation in direction of them. Plus, it boosts their morale and encourages them to proceed their devoted effort,” Kashyap says.

Constructive Atmosphere = Productiveness Blossom

We’ve rolled by means of quite a lot of strategies, instruments, and recommendation for making a productive work surroundings. But when I needed to sum all of it up in a single piece of knowledge, it could be this: Preserve it easy.

Folks thrive in a piece surroundings that’s easy and straightforward to work in. No micromanaging, no overwhelming duties. Create a constructive, useful, and supportive vibe. Talk, share concepts, and encourage your group to talk up about what’s bothering them. When everybody looks like a part of the crew, teamwork turns into dreamwork.

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