Home Marketing Automation 51 Buffer Options to Assist You Develop Your Viewers

51 Buffer Options to Assist You Develop Your Viewers

51 Buffer Options to Assist You Develop Your Viewers


Buffer, the product, has come a great distance since I joined the corporate in 2015. Prior to now twelve months alone we’ve added integrations with TikTok, Canva, and Google. Buffer is a lot greater than a social media scheduling instrument!

On this put up, I’m going to cowl all of the methods you should utilize Buffer to develop your viewers on social media and past in 2022; each characteristic, each integration, and all of the hidden gems.

Seize a chilly drink and let’s dive in!

Which channels does Buffer help in 2022?

Buffer at the moment lets you plan, create, and schedule content material to the next channels:

  • Instagram.
  • Fb.
  • Twitter.
  • LinkedIn.
  • TikTok.
  • Google Enterprise Profiles.
  • Pinterest.

You can too join your Shopify account to Buffer to research your retailer knowledge alongside your social knowledge.

An image of all the channels you can connect to Buffer.

The fantastic thing about Buffer is you could handle and share content material to a number of channels in a single place – whether or not it’s tweets, tales, pins, or TikTok movies.
Right here’s a bit extra element concerning the kinds of content material you may schedule to every platform.


You’ll be able to schedule posts (together with carousels), reels and tales to Instagram enterprise accounts.


Scheduling is on the market for Fb Pages and Teams.


Schedule tweets, retweets (RTs) and quote tweets (QTs) to Twitter profiles.


Schedule content material to LinkedIn Pages (firm pages) or to non-public profiles.


Schedule movies to TikTok enterprise accounts.


Schedule updates, presents, and occasions to Google Enterprise Profiles.


Schedule pins to your pinboards.

Buffer presents auto-publishing for the entire above channels, aside from Instagram Tales. If in case you have the Buffer cell app, you can too schedule tales and Buffer will ship you a push notification when it’s time so as to add to your story, so as to end the put up in Instagram.

Content material planning

Advertising and marketing and not using a plan is like cooking and not using a recipe. You may whip up some content material on the spot and it’ll work out positive however for most individuals, figuring out precisely what to put up and when is the key to success.

A screenshot of Buffer's calendar feature.

Listed here are all of the planning options you should utilize in Buffer to feed your viewers a gentle weight loss program of high quality content material.

Queue view

The queue is an easy method to visualize all of the content material you will have scheduled for a specific channel. Consider it as a conveyor belt on your posts. This can be a nice possibility for scheduling evergreen content material that doesn’t should be shared at a selected date or time. You’ll be able to pause your queue, shuffle your queue, and transfer content material out and in of your queue.

Calendar view

With the calendar, you may see your whole content material in a weekly or month-to-month view. That is nice for recognizing any gaps in your schedule and managing time-sensitive content material. You’ll be able to filter your calendar to point out drafts, scheduled posts, despatched posts, and posts which are awaiting approval.


You’ll be able to group content material collectively by including marketing campaign tags to content material. For instance, when you have a vacation promotion that includes a number of items of content material, you may hold monitor of it by making a marketing campaign in Buffer and including that tag to every piece of content material.

Posting schedules

You’ll be able to arrange pre-determined posting schedules for each channel you hook up with Buffer. For instance, you may wish to share to TikTok as soon as per week, however to Twitter at particular instances every day.

Content material creation

What’s the toughest a part of social media? 9 out of ten folks will let you know that it’s developing with content material. Buffer could make this simpler for you in a ton of various methods.

Screenshot of the Buffer composer.

Acquired an concept that isn’t fairly prepared for the highlight simply but? Put it aside as a draft and are available again to it later.

Content material integrations

Buffer can simply import your current content material from a wide range of locations, together with:

  • Canva.
  • Giphy.
  • Google Drive.
  • Dropbox.
  • OneDrive.
  • Unsplash.

Another fast methods so as to add content material to Buffer:

  • Drag and drop recordsdata out of your pc.
  • Use the Buffer cell app so as to add content material out of your telephone.
  • Use the Buffer browser extension so as to add photographs and textual content from wherever across the internet.
  • Use one among Buffer’s free picture creation instruments – Remix or Pablo.
  • Use an automation instrument like Zapier or IFTTT to import content material from spreadsheets or another app you employ to avoid wasting content material.
  • Use the WordPress plugin so as to add content material out of your weblog to Buffer.
Picture modifying

Even if you happen to create photographs exterior of Buffer utilizing Canva or one other integration, you may edit them in Buffer utilizing the straightforward modifying instrument within the Buffer composer. You’ll be able to crop, rotate, blur, and improve, amongst different issues.

Hashtag Supervisor

Once you’re posting to Instagram, you should utilize Buffer’s hashtag supervisor to avoid wasting and insert teams of your favourite hashtags. You’ll be able to add these to the primary remark of your put up.


Because the saying goes; if you happen to can’t measure it, you may’t handle it. Buffer’s suite of analytics is included in all paid plans.

A screenshot of Buffer's overview analytics.

You may get in-depth insights on the next channels you’ve related to Buffer:

  • Fb.
  • Instagram.
  • Twitter.
  • LinkedIn.

You can too join your Shopify retailer and Buffer will provide you with insights into clients and gross sales from social media.


On the analytics dwelling display, you’ll see the high-level metrics for your whole channels. This features a fast look at your whole viewers, whole impressions, and whole engagement mixed. You’ll additionally see:

  • Your current posts throughout, together with the attain and engagement fee for every put up.
  • Followers, impressions, and engagement fee for every of your channels.
  • Hyperlinks to your current studies
Overview analytics

Every channel has its personal set of analytics so that you can discover. This contains overview analytics, which charts the efficiency of your channel based mostly on a timeframe of your selecting. You’ll be able to examine efficiency week on week, month on month, or a customized date vary. You can too break down efficiency by varied metrics; followers, attain, impressions, feedback, and many others.

Submit analytics

Submit analytics dive deeper into the efficiency of particular person posts. It’s an effective way to gauge how efficient particular items of content material are. This space additionally contains evaluation of your hashtag efficiency.

Boosted posts

If you happen to’re boosting your Fb or Instagram posts with advert spend, Buffer will aid you monitor your outcomes.

Viewers insights

Buffer will provide you with demographic knowledge on your Fb and Instagram viewers, together with gender, age, and placement. This may also help you tailor your messaging and technique to those teams.


Questioning when is your greatest time to put up? Or how typically? Buffer supplies fast, actionable, insights for every channel within the Solutions part.


You’ll be able to add any chart into an exportable report, which is right when you have shoppers or colleagues and you could share your outcomes with them. You can too add a emblem and abstract to your studies if you want, and export them as PDFs.


If you happen to join your Shopify account to Buffer, you may see key stats like your high social referrals, buyer lifetime worth, and your high promoting merchandise alongside your social metrics.


Social media is known as “social” media for a purpose and in terms of rising your model, participating in conversations is simply as vital as publishing content material. With Buffer, you may view your whole unanswered Fb and Instagram feedback in a single dashboard in your desktop, with an important feedback highlighted so as to reply them first.

A screenshot of Buffer's engagement tool.
Toggle between channels

Any Fb or Instagram account that you’ve related to Buffer will present up in a dropdown menu. You’ll be able to simply swap between accounts.

Grid view

Your posts will likely be displayed as picture thumbnails in a grid view, which makes it straightforward to see all of your put up historical past at a look.

Above the put up grid, you’ll see the full variety of unanswered feedback for that account, together with a breakdown by sentiment – negativity, order, or query.

Sentiment labels

Buffer makes use of machine studying to establish particular kinds of feedback which may want your consideration; unfavorable feedback, feedback about order/sale, and questions. If there’s a touch upon a put up that matches any of those sentiments, you’ll see an alert on that put up within the grid view.


Buffer has a set of hotkeys particularly for managing feedback – which is very useful when you have an enormous backlog of replies to get via.

  • ‘Management + D’ to mark feedback as Dismissed.
  • Up key to go to the earlier remark.
  • Down key to go to the subsequent remark.
Sensible emojis

When replying to a remark, Buffer will robotically give you a set of emojis to make use of in your reply. These are based mostly in your historical past of replies. For instance, if you happen to use the 💜 emoji lots, it will grow to be a default emoji possibility for you. That is simply one other method that Buffer may also help you reply to feedback with pace.

Begin Web page

You’re most likely accustomed to the time period “hyperlink in bio”. Having a touchdown web page with your whole most vital hyperlinks and newest content material makes it straightforward on your viewers to attach with you past your social accounts. With Begin Web page, you may shortly construct an attractive web page so as to add to your bio.

Start Page by Buffer.

Unsure the place to start along with your web page design? Buffer has a collection of web page templates that you should utilize as the bottom of your Begin Web page.

Select a URL on your web page

One of many issues that makes Begin Web page completely different from different link-in-bio instruments is the construction of the URL. Begin Web page places your model first. For instance, if your organization is known as Betty’s Burgers, your URL could possibly be bettysburgers.begin.web page. Different instruments usually relegate your model to a web page path; one thing like “manylinks.com/bettysburgers”.


Select your most well-liked theme, colours, and font packs to make your web page stand out from the gang.


You’ll be able to alter the structure of your web page utilizing the straightforward drag-and-drop interface.


Constructing a Begin Web page includes including “blocks” of content material. There are a bunch of various kinds of blocks at your disposal, from a easy block of textual content to an embedded Spotify monitor. Block varieties embrace:

  • Textual content.
  • Hyperlink.
  • Button.
  • Picture.
  • Subheading.
  • Social hyperlinks.
  • Youtube video.
  • Spotify monitor.
  • Picture gallery.

By way of web page analytics, Buffer tracks web page views and hyperlink clicks for you and these could be discovered within the Statistics part on the right-hand aspect of the web page builder. Statistics embrace day by day, weekly, and all-time web page views, hyperlinks with essentially the most clicks, and social hyperlink clicks.

A number of pages

You’ll be able to create a number of Begin Web page in Buffer, which is useful if you happen to handle a number of manufacturers or have aspect tasks. Each will rely as channel in your subscription.

Cellular Apps

Buffer has an iOS and an Android app that can assist you publish and analyze content material on the go. These apps have all of the core publishing options and a few choices which are unique to cell. Examples embrace Siri shortcuts, queue rely widgets, and a direct integration with Unsplash.

Buffer for iOS.

Buffer for Android.

Extra to return! What’s on the roadmap

There’s extra to return in 2022, and you’ll view all the things that’s at the moment being explored on our clear roadmap.

Listed here are just a few new options which are coming quickly:


A brand new place to avoid wasting and collaborate on content material concepts.

Twitter Threads

Schedule Twitter threads and watch your engagement soar.

Begin Web page scheduling

Preserve your web page up-to-date with the most recent campaigns and content material.

Get began free of charge

If it has been some time because you final used Buffer, now is a good time to offer it one other spin.

Study extra concerning the completely different subscriptions choices right here.




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