Home Sales 15 Firm Analysis Instruments for B2B Gross sales Reps

15 Firm Analysis Instruments for B2B Gross sales Reps

15 Firm Analysis Instruments for B2B Gross sales Reps


On the earth of B2B gross sales, firm analysis is a vital side of any profitable rep’s each day duties.

The truth is, entry to the appropriate analysis instruments and knowledge could make or break your capacity to determine goal accounts, personalize a gross sales pitch, and finally, shut offers. As a B2B gross sales rep, the extra a couple of prospect and their firm, the simpler it’s to promote to them. For that reason, we’ve put collectively the final word record of firm analysis instruments for gross sales reps. On this record, you’ll discover quite a lot of instruments, each paid and free, so as to add to your current gross sales tech stack. Let’s get into it!

Prime Analysis Instruments for B2B Gross sales Reps

1. G2 Crowd

Though G2 Crowd is meant to assist consumers evaluate and buy enterprise software program, it additionally supplies a useful method to analysis your goal firms and accounts without spending a dime. In the event you’re promoting to software program firms, G2 Crowd is a wonderful place to get a really feel for an organization’s ache factors, their buyer critiques, related instruments, large opponents, and a lot extra. Test it out!

2. ZoomInfo

What sort of entrepreneurs would we be if we didn’t embody ZoomInfo on this record? In the event you’re not acquainted, ZoomInfo is a number one enterprise database made up of greater than seven million contact profiles and greater than 18 million firm profiles. With ZoomInfo you’ll be able to search, filter, discover, and phone firms utilizing a variety of standards. ZoomInfo can ship all the pieces from an organization’s telephone quantity to the names of the completely different applied sciences they use to conduct enterprise.  

3. AngelList

AngelList’s tagline says all of it– the place the world meets startups. So, should you’re desirous about studying extra about startups go to AngelList for all the pieces from funding data to worker depend and lots extra in between!

4. Sprout Social

Sprout Social is a complete social media platform that provides quite a lot of social listening capabilities. Though we’ve primarily seen Sprout Social used for advertising and customer support functions, the platform has a bunch of options that may assist the common B2B gross sales rep study extra in regards to the firms they’re attempting to promote to.

As you’ll see all through the rest of this text, social listening is a extremely efficient method to accumulate details about an organization.  Not solely will you have the ability to see what every firm chooses to publish and painting on their enterprise profiles, however you’ll additionally have the ability to monitor hashtags, model names, merchandise, and opponents to uncover lesser identified details about your goal accounts.

5. DiscoverOrg

ZoomInfo and DiscoverOrg not too long ago joined ranks to bolster our particular person choices and supply gross sales groups with probably the most complete contact and account data– ever. With DiscoverOrg, gross sales groups can entry extra knowledge factors together with complicated organizational charts, shopping for sign knowledge, and a lot extra.

6. Reddit

Reddit is greater than only a area of interest social networking web site. The truth is, we’ve spoken at size about Reddit’s worth as a market analysis device. The very best half in regards to the wealth of knowledge discovered on Reddit? It’s free!

7. LinkedIn

This subsequent device is a no brainer. As the primary skilled networking web site of its type, LinkedIn has cornered the market on skilled and firm data. Though LinkedIn gives each free and paid analysis instruments, we advocate beginning with the platform’s fundamental search performance and increasing from there should you discover the necessity.

8. E mail

Don’t underestimate the ability of e mail in terms of researching your goal firms. E mail is extremely versatile and can be utilized in quite a lot of methods that will help you keep up-to-date on the businesses you care about most.

The most straightforward method to leverage e mail for firm analysis is to subscribe to e mail updates on every firm’s enterprise web site or weblog. That means, you’ll obtain e mail updates about their merchandise, content material, providers, information, and extra. For a complete have a look at a specific {industry} or market, we additionally advocate you subscribe to every goal firm’s opponents as properly.

9. Fb

Though Fb doesn’t appear to be as fashionable because it as soon as was, there’s nonetheless beneficial data to be gleaned from the platform. In case your goal account has a enterprise profile arrange, take a look at how they’re presenting themselves. What sort of content material do they share? How typically do they obtain buyer complaints? What are most of their complaints about? Give the web page a prefer to comply with alongside and see firm updates occur in actual time.

10. Twitter

Along with the fundamental data discovered on a enterprise’s Twitter profile, you can even use the platform’s superior search performance for social listening. Monitor industry-related hashtags, vital key phrases, and aggressive model names to get a really feel for what’s being stated about your goal companies.

11. Instagram

In contrast to the polished picture you’ll discover on different social networks, firms typically use Instagram to point out a extra private facet of their enterprise. So, should you’re trying to study extra a couple of enterprise’s tradition or work setting, take a look at their Instagram web page!

12. Google Alerts

The very best gross sales reps are consultants at utilizing Google to search out contact and firm data. However Google gives superior alert performance that gives extra data than a typical Google search.

In the event you’re not conversant in Google Alerts, they’re comparatively simple to arrange. Merely navigate to google.com/alerts, enter the names of the businesses and {industry} key phrases you’d like to trace, choose your most popular sources, and that’s it. When you set your alerts, you’ll obtain an e mail each time Google discovers a brand new piece of content material containing your tracked phrases.

13. Quora

Quora, a preferred query and reply web site, is a superb useful resource should you’re trying to perceive what questions individuals are asking about your goal firms.  Though it would require a level of creativity and a few digging, Quora is usually a goldmine of knowledge.

14. Glassdoor

Glassdoor and different main recruiting platforms supply a wealth of anecdotal details about practically each firm you’ll be able to consider. Not solely does Glassdoor present intel about job titles, new hiring initiatives, and wage knowledge, however it will probably additionally give perception into how the shopping for course of works at any given firm.

Merely learn by way of every firm’s critiques and be aware of any widespread complaints, observations, or insights that might make clear an organization’s shopping for course of. An instance of this may be an organization that receives complaints about micro-managing leaders. Or, maybe you see complaints from entry-level workers who really feel they don’t have a lot energy to make selections. This prompts you to get in contact with a extra senior worker who has extra say within the shopping for course of.

15. CRM

The final merchandise on this record needs to be a no brainer. However– simply in case you forgot, at all times keep in mind to verify your CRM earlier than reaching out to an organization. Doing so will present perception into your individual firm’s historical past with the enterprise. And, your CRM can present extra context you’ll want with a view to conduct your gross sales outreach.

Last Ideas Concerning Analysis Instruments for Gross sales Reps

Regardless of the place you’re employed or what you promote, you will want a mix of analysis instruments and techniques. In any case, the extra data you may have throughout gross sales conversations, the extra profitable your efforts will probably be. In the event you’d prefer to study extra in regards to the world of B2B gross sales, take a look at one of many following weblog posts:

Or, should you’re prepared to start out your free trial of ZoomInfo’s options for gross sales groups, contact us at the moment! Our company database has the knowledge that you must crush your subsequent gross sales quota.




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