Home Facebook Marketing 10 Electronic mail Advertising and marketing Concepts for When You Want Some Artistic Inspiration

10 Electronic mail Advertising and marketing Concepts for When You Want Some Artistic Inspiration

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10 Electronic mail Advertising and marketing Concepts for When You Want Some Artistic Inspiration

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Generally all of us want some new e mail advertising concepts to gasoline our digital advertising inspiration.

Electronic mail has cemented its place as one of many worthwhile advertising channels, boasting 3x increased conversion charges than social media advertising. Tactful, personalised emails assist eCommerce manufacturers cut back deserted carts, enhance buyer retention, drive repeat purchases, and discover new alternatives for model progress.

However always producing high-value emails can exhaust your creativity. All of us undergo dry spells the place it looks as if we’ve had our final nice e mail concept (till the following one pops up on the most surprising time).

Generally, you simply want some inventive inspiration to get your mind gears turning once more. This roundup of 10 e mail advertising concepts seems to be at just a few new and established favorites which will get you began. Bear in mind, inspiration is the leaping off level and there are many alternatives to mix or construct on what you see.

“Clients don’t learn” is one thing of an exaggerated inside joke in retail. And whereas it could be removed from the reality, leveraging visuals and media is a good way to seize your audiences’ consideration and enliven creatives.

Understanding your viewers helps you incorporate extra related, participating media codecs. For instance, in case your prospects reply properly to entertaining media, humorous gifs may give them amusing. For those who’re working a marketing campaign, equivalent to for a brand new product launch, you would possibly wish to take into account media for presenting very important data. Movies and infographics make it simpler to digest key data. For instance, you possibly can embrace a graphic illustrating your product’s key options, or a brief video that showcases it in motion.

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Now, once you’re going the visible route, keep in mind so as to add within the alt-text for all the pieces. You need individuals to see your message whether or not or not they’ve received photos blocked of their e mail view by default. One thing so simple as “the best-looking advertising workforce you’ve ever seen says ‘hello’” can get individuals to click on and see the picture. 

Be playful when your model permits and take into consideration what would possibly make somebody click on. The one component to keep away from is making a promise. By no means make a promise you may’t maintain and don’t create false hope. Preserve issues uplifting and lightweight to keep away from that entice.

2. Ship solutions 

Answering your prospects’ questions improves their experiences and strengthens their relationship along with your model. It’s your method of showcasing that you just’re conscious of their questions and considerations, and are proactive about answering them.

The most effective FAQ campaigns are knowledge pushed, which implies don’t depend on what you assume prospects wish to know. As a substitute, examine and discover out what they’re already asking or hoping to study extra about. For those who obtain a assist request or a query from one buyer, there’s a great probability that many different prospects have the same question. Many purchasers shrink back from opening assist tickets or asking for assist, so people who attain out to you replicate a bigger pool of inquiry. 

Past assist requests, you may as well leverage zero-party knowledge (like polls or surveys) and scour social media for questions your viewers is asking. Incorporating your findings into an efficient FAQ e mail marketing campaign can assist your marketing campaign succeed. Many FAQ gadgets might be repurposed into social and different content material, too. This implies your e mail marketing campaign might be changed into visuals and a social marketing campaign that reinforces your model.

Persist with solutions which can be related on your viewers and their wants. For those who’ve received established prospects, then a primary FAQ is probably not useful as an e mail marketing campaign. As a substitute, dive deep and provide superior assist. For those who’ve cut up your e mail record to section out new subscribers, they are often began at an earlier stage or extra primary component.

3. The retargeting ‘You left one thing in your cart’ e mail

Deserted carts are the bane of eCommerce conversions, and present-day abandonment charges are unnervingly excessive. The basic “You left one thing in your cart” emails stay some of the efficient technique of combating deserted carts—they can assist you get well greater than 10% of these gross sales on common.

You will get inventive along with your abandonment emails and even embrace incentives to extend click-throughs. For instance, right here’s an attention-grabbing cart restoration e mail by ThinkGeek:

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This e mail is fine-tuned to the model’s voice and purchaser’s persona, catering to its “geek” viewers. It’s inventive and succinct with out compromising on conciseness, and conjures up the reader to take motion. Practically each eCommerce retailer has this e mail now. Don’t fear about setting your self other than the competitors with it; as an alternative you wish to use this to strengthen your model and get prospects to recollect why they visited you within the first place.

4. Ship personalised invitations

You’ll be able to’t go mistaken with e mail advertising concepts that show you how to construct a deeper relationship along with your subscriber, and that’s the energy of personalised e mail advertising.

Are you launching a brand new product quickly, or perhaps internet hosting an informative webinar? If that’s the case, you’re doubtless seeking to maximize attendance, and e mail advertising is nice for driving up the headcount. 

When designing an invite e mail, personalization is essential to get the very best response. And whereas graphics and visuals can assist you catch prospects’ consideration, you’ll want stellar copy to entice them to attend. 

In your e mail copy, some essential factors to cowl are:

  • Why your prospects ought to attend (particularly if it is a Zoom occasion)
  • What do they get out of it
  • What to anticipate from the occasion 
  • The webinar’s breakdown and which codecs are going for use (e.g. dwell video or recordings, too)
  • Who the audio system are
  • The necessities, together with the time, subject, date, and a hyperlink to affix 

Right here’s an instance of an informative webinar invitation e mail by Litmus:

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The e-mail has concise, compelling copy that clearly communicates the worth prospects will get from the webinar, and the decision to motion is distinguished and actionable. Moreover, the footnote encourages readers to enroll even when they’ll’t attend, as a result of they’ll nonetheless obtain worth. This further contact is a good way of displaying your viewers that you just’ll go to nice lengths so as to add worth to their lives. 

5. Train one thing

Bear in mind when a  McDonald’s fries hack went viral? A Twitter person identified that the fries field’s flap could possibly be used as a ketchup holder. Did that enhance fries gross sales? Most likely not, but it surely was nice publicity. And customers responded with nice curiosity to the hack.

You’ll be able to domesticate the same curiosity in your personal merchandise by educating customers in your emails. In case you have some hacks or tricks to share, take into account compiling them in a inventive format and sharing them along with your e mail record. The hacks you share don’t even have to be product-specific options. Totally different use instances may present your viewers with each worth and leisure. For instance, should you’re promoting kitchen home equipment, you may share recipes that customers could make along with your merchandise.

And the current pandemic taught us that typically it’s essential to educate prospects about broader points. That may cowl well being and security, firm updates, group considerations, or even a bit on the availability chain when orders get delayed. Train one thing to turn into a precious associate or buddy, particularly at occasions the place you’re not making an attempt to push a sale.

This differs out of your FAQ-type content material in that you just’re working to provide somebody data they might want that’s new, situation-dependent, or not associated to your core enterprise. Just like the hyperlink above, a achievement firm would by no means write a transport delay e mail to the end-consumer. However, nearly each associate that achievement firm has would wish such an e mail. Tips, templates, and how-to’s are all helpful within the B2B area so long as you retain the use case in thoughts.

6. Collect perception

Apple’s iOS updates and Google’s pending ‘cookiepocalypse’ are severely limiting our alternatives to gather third-party knowledge. As privateness restrictions are solely anticipated to develop from right here on, it’s essential for eCommerce manufacturers to shift focus to different sources of information assortment. Like zero-party knowledge – i.e., accumulating knowledge out of your prospects immediately. 

For those who’re brief for e mail advertising concepts, take into account launching a “knowledge assortment” marketing campaign with surveys or polls. You’ll be able to add some leisure worth or present prospects with incentives to take part, and concurrently collect significant insights. 

Right here’s an awesome instance of a survey assortment e mail from InsideHook:

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The e-mail makes use of a relatable picture to seize the reader’s consideration, and InsideHook clearly particulars:

  • The e-mail’s goal
  • Why readers ought to take part (whereas assuring them that it’s not an extended survey)
  • The right way to take the survey

Easy, efficient, and straightforward to finish. These actions work greatest should you’ve already received a longtime or engaged viewers who’re keen to see what you provide. Don’t overlook to pair some sort of rewards with these in the event that they don’t already present a transparent worth to your e mail subscribers.

7. Invite a buddy

Referred prospects are invaluable for eCommerce shops. Statistically, they spend extra and are extra loyal to your model. However encouraging your prospects to ask their pals isn’t straightforward. 

For those who’re making an attempt to extend referrals, it’s essential to contact your most loyal prospects—those who’ve the very best chance of selling your model. You’ll be able to leverage a separate Internet Promoter Rating (NPS) survey to determine your most loyal prospects and section them. For those who’re simply getting began, take into account including this to your welcome and transport affirmation emails to construct the connection early.

After figuring out loyal prospects, you may encourage them to refer pals by:

  1. Giving them incentives, like rewards or retailer credit score
  2. Making it straightforward for them

You can also make referring straightforward for purchasers by offering them with a done-for-you emailing possibility. Right here’s an instance of how Development Programs makes it straightforward for purchasers to ask their pals:

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The model’s e mail offers prospects with clear referral incentives and makes it straightforward for them to ask pals by means of their most popular channel. Social media sharing and e mail forwarding are only a click on away. 

8. Seasonal surprises

Generally simply your calendar can provide you inspiration for brand new e mail advertising concepts.

New seasons and the vacations are nice occasions to launch new merchandise and surprises. Sadly, your competitors might need the identical concept, and also you’re left combating on your prospects’ consideration.

However you may leverage your e mail record to get prospects enthusiastic about your product earlier than the launch. Generate hype and enthusiasm with particular teaser content material earlier than the launch. 

Right here’s an awesome instance of a teaser e mail by Tom Raffield:

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Right here, the model not solely sparks prospects’ curiosity, however encourages them to interact and guess what the “secret” is. Once more, enjoyable and inventive examples like this can assist you concentrate on methods you may have enjoyable in your e mail too. Write one thing that engages you, and it’ll be extra more likely to interact your audience.

9. Rejoice birthdays

Birthday emails are among the best forms of e mail advertising to indicate prospects you care by offering them with a hyper-personalized expertise. Their click on charges are additionally 179% increased than that of promotional emails, showcasing their robust engagement potential.

And from a technical standpoint, birthday emails are comparatively straightforward to arrange. You’ll be able to create a typical birthday celebration template and use First Title and Date of Start tags to personalize it.

Don’t overlook to throw in a birthday reward. A product or low cost code/coupon can go a good distance in delighting your prospects on their special occasion. Right here’s an instance of Sephora nailing their birthday celebration emails:

sephora happy birthday email example
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10. Share high sellers

Did somebody say FOMO? Of all of those e mail advertising concepts, leveraging FOMO simply could be essentially the most highly effective one.

Sharing high sellers is a good way to leverage light peer stress to nudge your record into making purchases. The drive behind the concern of lacking out is so excessive that greater than 60% of shoppers will buy inside 24 hours due to it.

So don’t shrink back from rounding your retailer’s high sellers up and displaying your e mail record what they’re lacking out on. Right here’s how Bombas leverages greatest vendor lists to extend conversions:

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The model has stored the textual content minimal, counting on enticing, strategically positioned visuals and concise copy. And better of all, they’ve put the merchandise proper in your face to showcase what you’re lacking out on. 

You’ll wish to restrict the provide right here to as much as two core merchandise. Goal your greatest vendor with the bigger CTAs and buttons. Nonetheless, you may attempt to sort out some slow-moving stock in secondary calls to motion by highlighting offers, creating shortage, or utilizing a “Clients additionally favored” banner. It offers you choices to achieve a number of forms of prospects simply in case the core provide doesn’t resonate.

Final Phrase on Electronic mail Advertising and marketing Concepts

Advertising and marketing channels have diversified considerably lately, however e mail advertising stays on the forefront of eCommerce technique. And whereas eCommerce advertising instruments have developed through the years, giving us entry to extra knowledge, instruments, and adaptability, creativity remains to be the lifeblood of e mail advertising. 

Manufacturers which have essentially the most profitable e mail advertising are hyper-aware of their audiences’ preferences and excel at delivering personalised experiences. These manufacturers experiment with inventive angles and constantly innovate. 

One among e mail advertising’s best attracts is its flexibility. You’ll be able to delight prospects with a easy birthday celebration e mail, or drive conversions in a much less personalised method by leveraging FOMO-inducing methods.

For those who’re on the lookout for extra e mail advertising recommendation, try these posts:

Hero picture by Nick Fewings on Unsplash

Creator Bio

Jake Rheude is the Vice President of Advertising and marketing for Crimson Stag Achievement, an eCommerce achievement warehouse that was born out of eCommerce. He has years of expertise in eCommerce and enterprise improvement. In his free time, Jake enjoys studying about enterprise and sharing his personal expertise with others. 

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